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商品編號： 9-594-001 出版日期： 1993/08/11 作者姓名： Silk, Alvin J.;Michael, Steven C. 商品類別： Marketing 商品規格： 24p 再版日期： 1994/05/11 地域： United States 產業： Airline industry 個案年度： 1992 - 1992
商品敘述：
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would American''s bold initiative work?
涵蓋領域：
Competitive strategy;Consumer marketing;Supply and demand;Market segmentation;Pricing strategy
相關資料：
, (9-919-408), 18p, by Alvin J. Silk;, (XLS238), 0p, by Alvin J. Silk, Steven C. Michael
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